About the author

Dr. Roni Horowitz has been involved in research and development of systematic inventive thinking methods since 1988. He has conducted numerous inventive thinking courses and workshops to help his clients solve problems and invent new products. Companies that Dr. Horowitz has worked with include Ford Motor Company, Intel, LG and Johnson & Johnson.

Roni was trained as an aeronautical engineer at the Haifa Technical College, and received his Masters and Ph.D. Degrees in Industry and Management at Tel-Aviv University. His doctoral thesis was dedicated to the development and testing of Advanced Systematic Inventive Thinking.

Roni publishes a weekly "ASIT technique for a week" e-mail newsletter that has been running since 1999. More than 8,000 people interested in creativity and innovation have subscribed. Horowitz also won the Best Paper award at the "design theory and methodology" conference held in Sacramento in 1999 and recently co-authored the an article, "Find Your Innovation's Sweet Spot" that was published in the Harvard Business Review.

Roni is a big is a big supporter of the Internet as the best medium for distributing and sharing ideas and information. For this reason he dedicates . He therefore decided to dedicate most of his time to creating digital products and e-books that can be distributed through the Internet.

Roni is married to Ruti, a writer and the owner of the leading Israeli website for pregnancy and childbirth, www.leida.co.il. He , and is also the proud father of Eran (10) and Tush (2½.5).